Cookie Policy
Effective date: October 16, 2026
This Cookie Policy explains how Clear View Insurance uses cookies and similar on-device storage on mycvis.com. We keep this small: we use the storage needed to make the Site work and remember your preferences, plus the Meta (Facebook) pixel and the Google tag, which measure our own Facebook and Google ads, and Google Analytics and Microsoft Clarity, which show us how the Site is used (see “Advertising and measurement” below). You can turn all four off with the switch in that section.
What cookies and similar storage are
Cookies are small text files a website can store in your browser. Similar technologies — such as “local storage” and “session storage” — let a site keep small amounts of information on your device. We use a handful of these: most are set by mycvis.com itself, a few are set by the companies that host and protect the Site, and three are set by our Meta and Google ad tags. All are listed below. Most are “functional”: they remember your choices and keep features working.
What we use, specifically
The table below lists the cookies and on-device storage this Site uses. Items marked “local storage” or “session storage” stay on your device and are not sent to our servers unless you submit a form or send a message to the chat assistant — chat messages you send are transmitted to our backend and a third-party AI provider to generate a reply (see our Privacy Policy).
| Name | Purpose | Type | Retention |
|---|---|---|---|
| cv.lang | Remembers whether you chose English or Spanish. Stored both as a cookie (so the server can render the right language) and in local storage. | First-party cookie + local storage (functional) | Cookie: about 1 year. Local storage: until you clear it. |
| cv_quote_draft | Saves an in-progress quote request on your device so you can pick up where you left off. Never sent to us unless you submit the form. | Local storage (functional) | 7 days |
| cv_last_product | Remembers the last insurance page you viewed to offer a “welcome back” shortcut. | Local storage (functional) | 7 days |
| cv_welcome_dismissed | Remembers that you dismissed the welcome-back prompt so we don’t show it again. | Local storage (functional) | 7 days |
| cv.chat.sessionId, cv.chat.history | Keep your chat-assistant session and recent messages on your device so a conversation persists as you move between pages. The messages you send are also transmitted to our backend, where the transcript is stored, and to our AI provider to generate replies. | Local storage (functional) | Until you reset the chat or clear your browser |
| cv_entry_params | Preserves the campaign or referral parameters from your entry URL (for example, a utm_ tag) for the current visit. If you submit a quote request, the ad and campaign parameters among them (see cv_attr) are sent with it; otherwise they stay on your device. Not shared with advertising networks, except the ad click IDs described under cv_attr. | Session storage | Cleared when you close the tab |
| cv_attr | If you arrive from one of our Google or Facebook ads, or a link tagged with a campaign (utm_) label, remembers that ad or campaign so that a quote request you send us can be credited to it. Sent to us only with a quote request. If you came from one of our Google ads and send a quote request, we then tell Google Ads that the click led to a request, by sending back the click ID Google added to the link and the time of the request; never your name, contact details or what you wrote. If you came from one of our Facebook ads, the click ID Facebook added to the link is also copied into the _fbc cookie below, so the Meta pixel can credit your visit to that ad. On the page you land on, within ten minutes of arriving, the campaign labels we put on our own ad links (the utm_ tags we issued, plus Google's click ID for Google Analytics only; any other label is dropped) are also passed to Google Analytics and Microsoft Clarity, so those reports show which campaign the visit came from. We use this to measure which of our ads work. Nothing else in it is shared with an advertising or analytics provider. | First-party cookie | 30 days |
| cv_chat_pulse_done, cv_chat_nudge_dismissed | Remember that the chat assistant already showed you its one-time attention prompts (a pulse and a nudge) so they are not repeated during your visit. | Session storage | Cleared when you close the tab |
| _fbp | Set by the Meta (Facebook) pixel to recognize your browser on return visits, so Meta can measure our Facebook ads and show them to people who have visited the Site. | Advertising (Meta) | 90 days |
| _fbc | Holds the click ID when you arrive from one of our Facebook ads, so the Meta pixel can credit your visit, and a quote request you send, to that ad. | Advertising (Meta) | 90 days |
| _gcl_au | Set by the Google tag to recognize your browser on return visits, so Google can measure our Google ads and show them to people who have visited the Site. | Advertising (Google) | 90 days |
| _ga, _ga_SMSDN36WB9 | Set by Google Analytics to tell one visit from another and recognize your browser on return visits, so we can see how the Site is used. | Analytics (Google) | 2 years |
| _clck | Set by Microsoft Clarity to recognize your browser on return visits, so its heatmaps and visit recordings count you once. | Analytics (Microsoft) | 1 year |
| _clsk | Set by Microsoft Clarity to join the pages of one visit into a single recording. | Analytics (Microsoft) | 1 day |
| Cloudflare Turnstile | Helps confirm you are a person (not an automated bot) when you submit a form. Provided by Cloudflare; a privacy-focused alternative to advertising-based CAPTCHAs. | Third-party (Cloudflare) | Short-lived |
| __cf_bm | Set by Cloudflare to tell people from automated bots and keep the Site secure. It is not used for advertising. | Security (Cloudflare) | 30 minutes |
| __dpl | Set by Lovable, the platform that builds and hosts the Site, so every page of your visit comes from the same published version of the Site. | Functional (Lovable) | About 1 day |
| cv_ads_optout | Remembers that you turned ad measurement off with the switch below, so the Meta pixel, the Google tag, Google Analytics and Microsoft Clarity stay off on this browser. | First-party cookie + local storage (functional) | Up to 13 months, or until you clear it |
| sb-…-auth-token | Only for our own staff: keeps a team member signed in to the Site’s admin area. Visitors never get it. | Functional (local storage) | Until sign-out |
Advertising and measurement
We use the Meta (Facebook) pixel to measure and improve our own Facebook ads. When a page loads, your browser sends Meta the page address, the time, technical details about your browser and its IP address, along with the _fbp and _fbc cookies. When you send us a quote request, it also tells Meta that a quote request was sent. It never sends your name, your contact details, or what you wrote. Meta uses this to tell us which ads lead to visits and quote requests, and to show our ads to people who have visited the Site. Meta may link it to a Facebook or Instagram account you are signed in to, under Meta’s own privacy policy. The pixel’s automatic event collection is turned off, so it sends only page views and the quote-request event. When you send a quote request, our server also sends Meta that same quote-request event, with the page address, your browser’s IP address and user agent, and the _fbp and _fbc values, so it is counted even if your browser blocks the pixel; Meta counts the two copies once. Nothing else from the form goes with it, and it is not sent when ad measurement is off. Meta may also show our ads to people who watched our videos or interacted with our Facebook page, based on their activity on Facebook. We do not give Meta or Google any list of our customers or their contact details.
To turn our analytics and ad measurement off on this browser, use the switch below: the Meta pixel, the Google tag, Google Analytics and Microsoft Clarity stop loading, their cookies are deleted, and our server stops sending the quote-request event to Meta. Turning on Global Privacy Control in your browser does the same. You can also block third-party cookies or scripts in your browser, or change your ad preferences in your Facebook or Google account. The Site works the same either way.
Your analytics and ad measurement setting
This setting is saved in this browser only. Clearing your browser data resets it.
For our own Google ads: if you clicked one of our Google ads and then send us a quote request, we tell Google Ads that the click led to a request. We send only the click ID that Google added to the ad’s link and the time of the request, not your name, your contact details, or what you wrote. Google Ads collects this from our server. We also use the Google tag: when a page loads, your browser sends Google the page address, the time, technical details about your browser and its IP address, and the tag sets the _gcl_au cookie. It sends page views only, never what you type in a form. Google uses it to measure our ads and may show our ads to people who have visited the Site, under Google’s own privacy policy. We use all of this to measure which of our ads work. We also use Google Analytics to see how people use the Site: when a page loads, your browser sends Google the page address, the page title, the site that sent you, your language, the time, technical details about your browser and its IP address, and Google Analytics sets the _ga and _ga_SMSDN36WB9 cookies. It also records a few actions by name: starting a quote form, sending a quote request, tapping a phone number or email address, switching languages, opening the chat, and how far you scroll, which outside links you follow and which files you download. It never records what you type in a form. Google signals and ad personalization are turned off for it.
We also use Microsoft Clarity to see how pages are used, so we can fix what is hard to use. It records how you move, click and scroll on a page and the page’s layout, and builds heatmaps and recordings of visits from it. All text on the page is hidden in those recordings, so they never show what you type or read. Clarity sets the _clck and _clsk cookies, and Microsoft may set its own cookies (such as MUID) on its own domains. We may link Clarity to Google Analytics, which gives each visit in Google Analytics a link to its Clarity recording. Microsoft handles this under its own privacy statement and may use it to improve its products.
Third-party services
A few service providers help us operate the Site:
- Cloudflare — hosts and delivers the Site and provides the Turnstile anti-bot check on our forms. Cloudflare sets short-lived cookies or tokens (such as __cf_bm) to tell humans from bots and to keep the Site secure and fast.
- Lovable — the platform we use to build and host the Site, together with Cloudflare. It sets the __dpl cookie and keeps simple visit statistics for us: which pages are viewed, the referring site, device type and country. We use these totals to see how the Site is used, not to identify anyone.
- Supabase — the backend platform that securely receives and stores information you submit through a form or the chat. It processes data on our behalf, not for its own advertising.
- Anthropic — the AI provider that generates the chat assistant’s replies. When you send a message in the chat, it is processed by Anthropic on our behalf to answer you; it is not used for the provider’s own advertising. See our Privacy Policy for more.
- Microsoft 365 — our email and calendar system. What you submit is delivered to our team by email, and appointment requests are checked against and booked on our calendars. It sets no cookies on the Site.
- Google Ads — where we run some of our ads. If you clicked one of our Google ads and then send us a quote request, we send Google Ads the click ID from that ad’s link and the time of the request, to measure which of our ads work. The Google tag on the Site sets the _gcl_au cookie and sends Google page views, to measure our ads and show them to people who have visited. Google handles this under its own privacy policy.
- Meta Platforms (Facebook) — where we run some of our ads. The Meta pixel on the Site sets the _fbp and _fbc cookies and sends Meta page views and the fact that a quote request was sent (never your name, contact details, or what you wrote), and our server sends Meta the same quote-request event, to measure our ads and show them to people who have visited. Meta handles this under its own privacy policy.
- Google Analytics — shows us how the Site is used. It sets the _ga and _ga_SMSDN36WB9 cookies and receives page views and the named actions described above, never what you type in a form. Google handles this under its own privacy policy.
- Microsoft Clarity — shows us how pages are used, through heatmaps and visit recordings with all page text hidden. It sets the _clck and _clsk cookies. Microsoft handles this under its own privacy statement.
Managing cookies
You can control or delete cookies and clear on-device storage through your browser settings, and most browsers let you block cookies entirely. Because the items above are functional, blocking or clearing them may affect how the Site works — for example, it may forget your language choice, lose a saved quote draft, or reset your chat. Blocking the ad and analytics cookies (_fbp, _fbc, _gcl_au, _ga, _ga_SMSDN36WB9, _clck, _clsk) does not change how the Site works; it only stops us measuring our ads and how the Site is used. The switch under “Advertising and measurement” does this for you.
Do Not Track and Global Privacy Control
If your browser sends a Global Privacy Control (GPC) signal, the Meta pixel, the Google tag, Google Analytics and Microsoft Clarity do not load, our server does not send the quote-request event to Meta, and their cookies are not set. The switch under “Advertising and measurement” has the same effect on browsers that do not send GPC. We do not sell your information. “Do Not Track” (DNT) has no agreed meaning, so we treat GPC as the opt-out signal.
Changes to this policy
We may update this Cookie Policy as the Site changes. When we do, we will update the “Effective date” above. For more on how we handle information generally, see our Privacy Policy.
Contact us
If you have questions about this policy or how we handle your information, reach out and a real person will help:
- Clear View Insurance Services, LLC
- 1700 N Broadway Ave, Moore, OK 73160
- Email: quotes@mycvis.com
- Phone: (405) 703-2834